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FAQ's
News
Development
Forecast
Advertisers
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THEY'VE GOT
MAIL!
Hair News Magazine recently added a
monthly, a weekly, and three daily email products to our mix.
These products are designed to deliver a standard 468X60
banner and a 120X600 Skyscraper ad with each issue. These
products are available for sponsorship. For a detailed description
of these products go to NEWSLETTER.
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HAIROL SIGNS EXCLUSIVE WITH
24/7 REAL MEDIA.
For site
specific advertising, HAIROL has signed over exclusive
representation to 24/7 Real Media. Already well represented in our
media niche, we believe this partnership will add to the
performance of both HAIROL and 24/7 Real
Media.
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Bread & Butter Sites
HAIR NEWS
MAGAZINE
Hair-News.com
was
the first of our sites and consists of several departments delivering information
to consumers and hair care professionals.
Currently we
are negotiating joint ventures with other Internet companies to take the
day to day operations of individual departments into their hands to enhance
the sites abilities, and free us up to focus on the magazine itself.
HAIR STYLES
CATALOG
Hair-Styles.org
is
exactly what the name implies, a catalog of today's most current hairstyles
and helpful tips for the stylist or consumer to find the most appropriate
hairstyle.
Many users
view over 100 pages before exiting the site.
Although already
a very popular site as it is, new interactive features currently in development
will really deliver eye candy to the visitor and hold their attention.
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HAIROL
Reach
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948,166
Unique Users
13,345,053
Page Views
16.36
Pages Per
Visit
291.45
Seconds Per Visit
0.40%
Click Rate
MediaHouse, April
2003
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HAIROL
Audience
• Gender
44% are men and 56% are women
• Age
37.1% are 18-34
71.6% are 25-54
13.5% are 55+
• Income
63.6% have a household income of
$50K+
39.3% have a household income of
$75K+
• Education and Occupation
55.5% have graduated college or
higher
34.2% are professional/managerial
• Marital Status
60.40% are married
43.1% have children
• Online Usage
63.0% have been on the Web longer
than 3 years
• Online Shopping
88.9% have shopped online in the
past 6 months
71.6% have purchased online in the
past 6 months
HAIROL R&D
Survey
April 2003
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